Here's a great article on recent trends in marketing to women. For what it's worth, the recycled stereotypes that aren't working for women were never so great for men either. What do you say guys? Do images of strong, aggressive men "hooking up" with random women make you want to buy the stuff those guys have? The ladies have weighed in (read the article). Now let's hear from the gentlemen. Care to comment? Is the male psyche innately tuned in to images of casual "hook-ups"? Are these "animal instincts" just basic human nature? Or are they the invention of a dying mindset?
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Man-Eaters of Madison Avenue
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